Last month, my wife attended a two day training session. She’s a business analyst for a health insurance company and part of her job is to write requirements for software used company wide. She’s also got a bunch of colleagues with the same title. So, to get everybody to use the same requirement analysis methods, […]
Blogging as a marketing tool works if you: 1. Write for a specific audience 2. Create content around a specific search domain (for search engines) 3. Add an actionable item on your site (ask people to do something) Writing for a specific audience is probably pretty self explanatory. If you’re a trainer specialized in security […]
Some time ago, there was an interesting discussion among the members on a Linkedin group called Learning, Education and Training Professionals Group. The topic was: “Do you prefer traditional classroom training or Elearning – Virtual Classrooms?” Now, I know that most trainers and coaches have a problem with the terms learning and classroom (as in: “those words […]
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