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Online Training and e-Coaching Tips

3 Ways to Brand Your Online Training

December 2, 2013 9:05 by

If your trainees are enrolled in your online training, do they know it’s your training? Are they aware of your name and your brand? Providing an online training creates a great opportunity for spreading awareness of your brand.

The Importance of Branding

Here is why you should seize the opportunity to improve awareness of your brand. As your trainees are engaged in the online training, they are presumably in a receptive mood. They are ready to acquire new skills. While they are in a receptive mood, they will be more likely to remember your name and brand.

This is important whenever the need for a new training rises. While many employees  do not spontaneously request new training, some do. It would be great if they requested your training. Of course, that will only happen if they can recall your brand.

Also, some of your trainees may one day lead their own division or company. As leaders, they will usually recognize the value of training. At that point, you want to be sure they remember your name. That’s where branding comes in. (more…)

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How To Use (Freely Available) Videos in Online Training

October 1, 2013 9:39 by

How do you create an engaging online training? Use video to illustrate the need for the training. For instance, if you train paramedics in dealing with aggression (and unfortunately, yes, paramedics do face aggression), you might start your online training with a video taken from a news item on this topic. This is not so different from a regular “live” training session: The video provides an illustration of the problem and then you step in to learn participants how to deal with a situation that they may face themselves.

Video in online training

Video in online training

In an online training, you can also set up a discussion based on the video. In all Learning Management Systems (LMS) I know, you can include a forum in a training. Just make it clear in the title and the description of the forum what the purpose is. If you have a small number of participants (or if you divide them into small groups), you can task everybody with posting a statement based on what they’ve picked up from the video. (more…)

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Expand Your Training Business by Addressing New Audiences

September 3, 2013 9:00 by

Using online training you can now reach out to new audiences that you could not address in a cost effective way before.

Let’s face it: as a successful trainer, especially if you’re a trainer with a deep expertise, you are most likely not cheap.  This is of course a good thing, but it also limits your market to rather large organizations or big corporations. Smaller companies, let alone individual employees, cannot afford your services.

Online training, if done correctly, can change this. It is an opportunity to sell your skills and experience to a larger audience. You can start by using your existing clients as marketing channels for your online training products. How does that work? (more…)

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