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How To Use (Freely Available) Videos in Online Training

October 1, 2013 09:39 Published by 1 comment

How do you create an engaging online training? Use video to illustrate the need for the training. For instance, if you train paramedics in dealing with aggression (and unfortunately, yes, paramedics do face aggression), you might start your online training with a video taken from a news item on this topic. This is not so different […]


Expand Your Training Business by Addressing New Audiences

September 3, 2013 09:00 Published by Post comment

Using online training you can now reach out to new audiences that you could not address in a cost effective way before. Let’s face it: as a successful trainer, especially if you’re a trainer with a deep expertise, you are most likely not cheap.  This is of course a good thing, but it also limits your […]


Specialization Allows for Niche Marketing

August 6, 2013 10:37 Published by Post comment

Why would you be interested in niche marketing? Because marketing to a very specific audience is a lot easier – and cheaper! – than using a scatter shot approach. Working in a niche means you will be an expert sooner. This is because all your customers face the same kind of problems that they want […]


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