Blog

Online Training and e-Coaching Tips

Trainer, Kill Your Competition With a USP

January 2, 2014 9:09 by

 

Depiction of USP: White egg among brown eggs

How are you different from the others?

Your Unique Selling Proposition (or USP for short) is what makes you stand out from other trainers. Although USP contains the word selling,  it is really about the reason why your customers pick you instead of the competition. Ideally, your USP is a strength that only you possess: an unfair advantage, so to speak, that your competitors cannot overcome. From your customers’ point of view, it is the answer to the question “Why should I buy a training from you?”.

Suppose you are a business trainer specialized in establishing business relationships in China. You help out entrepreneurs who are looking to expand their businesses into China, or maybe off-shore their production there. For instance, you might be training them to recognize the importance of guanxi, or connections and relationships, in Chinese business.

Now, if you were a native speaker of Mandarin and all the other Chinese business relationship trainers only speak English, you would have an unfair advantage. You visit the country on a regular basis, read Chinese business papers and magazines and talk to lots of Chinese business people.  You are uniquely qualified to explain the nuances of Chinese business etiquette. All other things being equal, your customers are more likely to pick you instead of your competitors. As long as you clearly state your USP in your marketing materials, of course.

So how do you come up with your own Unique Selling Proposition? If you are at least moderately successful, you probably already have a USP even if you don’t know it. You just need to find out what it is. (more…)

Post comment

3 Ways to Brand Your Online Training

December 2, 2013 9:05 by

If your trainees are enrolled in your online training, do they know it’s your training? Are they aware of your name and your brand? Providing an online training creates a great opportunity for spreading awareness of your brand.

The Importance of Branding

Here is why you should seize the opportunity to improve awareness of your brand. As your trainees are engaged in the online training, they are presumably in a receptive mood. They are ready to acquire new skills. While they are in a receptive mood, they will be more likely to remember your name and brand.

This is important whenever the need for a new training rises. While many employees  do not spontaneously request new training, some do. It would be great if they requested your training. Of course, that will only happen if they can recall your brand.

Also, some of your trainees may one day lead their own division or company. As leaders, they will usually recognize the value of training. At that point, you want to be sure they remember your name. That’s where branding comes in. (more…)

Post comment

Beginners Guide: Your Training On The 1st Page in Google

November 5, 2013 9:05 by

Creating an online training takes a lot of effort and time. Once you’re done, you want to make sure people will find your online training through search engines such as Google. And you don’t want to be just anywhere in the search results, you want to be on the very first page, preferably in the top five results. This is where Search Engine Optimization (SEO) comes in.

magnifying_glass

How Does Online Search Work?

SEO increases the rank of your online training site in search results. Just to be clear: this is not advertising, it’s all about getting people to find your online training through, mainly, Google.

So, how does it work? How can you improve the ranking of your online training in the search results? First of all, you need to know a little bit about how search engines actually work – not in any technical detail, but generally speaking.

How Do Search Engines Discover Any Online Training?

Imagine for a moment there were no search engines. What would you do to find an online training? Maybe you would visit a site where they list a lot of online training sessions. Or maybe you’d use the Yellow Pages website to find trainers and then look up their offerings. (more…)

Post comment
Free checklist!

Fill in the form and receive the free checklist with 5 steps to attract more customers with your online training platform!

Name:
E-mail: *